As the project’s title suggests, our work highlights the many positives of cycling. These range from health to environmental benefits, but we also explore the emotions that cyclists experience when they think, talk, and do cycling as it’s often these that explain a commitment to an activity that can at times be challenging. Our project is therefore first and foremost about the stories that cyclists tell about themselves and how the positives that emerge in these stories might help others to come back to or take up cycling as part of their routine.
Click here to read more about our project.